psychology

Magic At Events: So Much More Than You Ever Imagined

Magical entertainment is an extremely effective & fun way to communicate your company's message to your audience or to introduce prospects to your product & brand. In this article, we provide examples of how magical entertainment was used by our clients in various industries for activations, roadshows, conferences and other meetings.

How To Apply Psychology For Event Success

Using psychology when planning your function can have a profoundly positive impact on how your guests' experience & remember the event. Industry expert Marcel Oudejans shows the power of using Maslow's Hierarchy of Needs in your planning process.

‘Magic’ vs ‘Tricks’: what’s the difference? A professional magician explains

There is an old adage: "You can teach a dog tricks but you cannot teach it magic." It begs the question: 'magic' versus 'tricks' – is there a difference? Professional Magician André Hermanus explains.