Magical entertainment is an extremely effective & fun way to communicate your company’s message to your audience or to introduce prospects to your product & brand. In this article, we provide examples of how magical entertainment was used by our clients in various industries for activations, roadshows, conferences and other meetings.
There is an old adage: “You can teach a dog tricks but you cannot teach it magic.” It begs the question: ‘magic’ versus ‘tricks’ – is there a difference? Professional Magician André Hermanus explains.
Guest writer Lois Strachan describes what she loves about magic shows – despite being totally blind. She explains what aspects of a magic show are particularly enjoyable for her, despite magic & illusion being a visual performance art.