Everybody enjoys a\u00a0good party \u2013 don\u2019t you agree?\u00a0 The\u00a0fun & laughter enjoyed at\u00a0a\u00a0company function is one the\u00a0best ways to\u00a0create and\u00a0cement relationships with your colleagues, staff & customers. Company functions should be a\u00a0highlight and\u00a0something to\u00a0look forward to, and\u00a0given the\u00a0important role a\u00a0company event plays in\u00a0strengthening relationships and\u00a0friendships, in-house party planners are often under pressure to\u00a0making sure that their event will be a\u00a0success.\u00a0But frequently the\u00a0staff member responsible for\u00a0planning the\u00a0event does not have the\u00a0experience or\u00a0knowledge to\u00a0plan and\u00a0organise the\u00a0many different aspects of\u00a0the\u00a0party \u2013 and\u00a0it\u2019s normally not his or\u00a0her primary job function. A\u00a0corporate event is an\u00a0accepted way to\u00a0show appreciation to\u00a0either staff or\u00a0clients, to\u00a0provide an\u00a0opportunity for\u00a0your guests to\u00a0get to\u00a0know each other personally, and\u00a0to\u00a0create an\u00a0unforgettable memory that your guests will not only remember fondly but also feel compelled to\u00a0tell their friends and\u00a0family.\u00a0 Company functions should be considered to\u00a0be a\u00a0marketing opportunity since the\u00a0success of\u00a0your event can directly relate to\u00a0the\u00a0success of\u00a0your business:\u00a0 perhaps this why event coordinators are normally very nervous or\u00a0stressed out during the\u00a0planning stages of\u00a0the\u00a0function! The key to a successful event is to ensure that your guests share an experience that is so fun, so personal & so completely unforgettable that they talk about your party for a long, long time afterwards. That\u2019s why it\u2019s so important to focus your attention on providing a comfortable environment to get your guests relaxed, talking to each other & laughing as quickly as possible! Be careful: many event coordinators make the mistake of spending too much attention, time and money organising things that are not going to\u00a0make a\u00a0considerable difference in\u00a0making the\u00a0function memorable. Stop for a moment and think about the last corporate event you attended that you really enjoyed. Can you recall the venue and, if you can, was the venue the most important or memorable thing about the party?\u00a0 Was it the food?\u00a0 The drinks? I'm going to guess and say the most memorable thing about the entire event was how much you enjoyed the company of your friends around the table and possibly how much you talked and laughed, right? So it\u2019s not how elaborate the venue is, how \u2018inventive\u2019 the cuisine is, or how much there is to drink that defines the success of your event.\u00a0 Yes, these things are still very important to \u2018spark\u2019 the kind of spirited atmosphere your guests need to have a great time \u2013 but I\u2019m sure you have attended parties, both private and corporate, that were very simple but that were still tremendous amounts of fun! A successful event is one where your guests are quickly able to create a lively conversation that is fun and gets them relaxed and comfortable. Close-up Magician Ryan Jones entertains at the DHL Stormers Golf Day But hold on\u00a0\u2026 how do you \u2018break the\u00a0ice\u2019 so that your guests are keen to\u00a0share an\u00a0experience that creates this required level of\u00a0personal interaction? In our experience, working with professional event entertainers can be instrumental in creating the kind of atmosphere that will directly contribute to your event\u2019s success! By working with an entertainer, entertainment producer or agent who is dedicated to keeping your guests laughing, talking & relaxed, you will have the opportunity to sit down and also take part in the festivities.\u00a0The benefits of working with an entertainer who is a corporate event specialist far outweigh the potential problems you may encounter & need to deal with if you choose the \u2018cheapest\u2019 entertainment, or take on all the responsibility of interacting with the guests yourself. Unfortunately, this is where an inexperienced event-planner starts making \u2018rookie\u2019 mistakes \u2013 mistakes that can cost your company time, money and the lost opportunity of a successful event.\u00a0 Selecting and hiring professional entertainment can be quite daunting, particularly if you do not have a plan or enough information available. How do you know if the entertainment will be value-for-money?\u00a0 What if it\u2019s inappropriate or the entertainment doesn\u2019t arrive?\u00a0 Selecting and hiring the right entertainment to ensure your event is a success can actually be very simple and easy. Here are a few tips & suggestions to help you choose the right entertainment for your event: Have a\u00a0plan for\u00a0your event\u00a0\u2014 even if it\u2019s a\u00a0rough plan. You must have a plan for your event \u2013 otherwise, how will you know what you are trying to\u00a0achieve?\u00a0 Your plan can include the\u00a0following information: \tDate & time for\u00a0your event \tVenue \tTheme \tRough budget (including allowing for\u00a0at\u00a0least 10% extra) \tTimeline \tNotes and\u00a0special requests Start looking for\u00a0entertainment options when you start your event planning. There are several good reasons for\u00a0this: you can check if your choice of\u00a0entertainer is available, advance bookings are often discounted, or\u00a0you can create a\u00a0theme that matches the\u00a0entertainment. The\u00a0success of\u00a0an\u00a0event depends heavily on\u00a0the\u00a0quality of\u00a0entertainment, yet many planners make the\u00a0mistake of\u00a0leaving this important aspect to\u00a0the\u00a0last minute! Decide how important it is for\u00a0your guests to\u00a0interact with the\u00a0entertainment. Do you want an\u00a0entertainer that incorporates every guest into the\u00a0performance, or\u00a0do you want \u2018background\u2019 or\u00a0\u2018static\u2019 entertainment?\u00a0 Remember, since we can agree that interactivity is super important to\u00a0create conversation, consider if you really need something that your audience will forget about after a\u00a0few minutes. Be prepared to\u00a0have several alternatives available. If your requested entertainers are not available, ask them who they recommend:\u00a0 genuinely professional performers should know other entertainers who would be suitable for\u00a0your event, & be able to\u00a0give you suggestions & their recommendations. Credible & qualified entertainers will offer you testimonials & referral letters. Find these letters on\u00a0your entertainer\u2019s website and\u00a0do a\u00a0web search (e.g. Google their name) to\u00a0find any additional positive or\u00a0negative comments.\u00a0 Taking a\u00a0moment to\u00a0read through your prospective entertainer\u2019s list of\u00a0previous clients gives you the\u00a0best indication of\u00a0the\u00a0level of\u00a0experience your entertainer has, and\u00a0do not hesitate to\u00a0call previous clients to\u00a0ask them for\u00a0a\u00a0personal recommendation.\u00a0 Or\u00a0ask your friends & colleagues if they have recently seen an\u00a0entertainer who they would recommend. Just doing this can save you a\u00a0lot of\u00a0time, money & trouble in\u00a0the\u00a0long run! Consider whether the\u00a0entertainment is going to\u00a0be suitable & appropriate for\u00a0your guests. Not everyone enjoys listening to kwaito music, has the same tolerance for \u2018risqu\u00e9\u2019 humour, or wants to see an inexperienced or unskilled performer struggle & \u2018die\u2019 on stage!\u00a0 Establish your company\u2019s accepted policies with your performer very early in your enquiry process: if you need to short-list your entertainment, why not select entertainers that are certain to help you be remembered for all the right reasons?\u00a0 Nobody wants their guests to tell their friends how rude or boring your entertainer was, and this can be prevented if you chose the right performer. How your prospective entertainer treats you will be a\u00a0great indication of how he or\u00a0she will treat your guests. When meeting with your entertainer, or\u00a0during a\u00a0telephonic conversation, ask as\u00a0many questions as\u00a0you like \u2013 do not hesitate to\u00a0make specific requests \u2013 since your performer is going to\u00a0representing your company to\u00a0your guests.\u00a0 If you feel that the\u00a0entertainer doesn\u2019t care about you or\u00a0your event, you\u2019re probably right: keep looking around until you find someone you really feel comfortable with. The results of booking the\u00a0right Entertainment If you know what qualities you\u2019re looking for\u00a0then selecting & booking the\u00a0right entertainment for\u00a0your event or\u00a0function can a\u00a0lot of\u00a0fun!\u00a0 You\u2019ll be interacting with interesting personalities who love to\u00a0laugh, are passionate about their work, and\u00a0who are eager to\u00a0be in\u00a0front of\u00a0an\u00a0audience.\u00a0 So when you\u2019ve confirmed the\u00a0right person for\u00a0your event, you will not only relax\u00a0\u2014 knowing that you\u2019ll be working with a\u00a0professional\u00a0\u2014 but you\u2019ll be certain to\u00a0have just as\u00a0much fun as\u00a0your guests. You also deserve the\u00a0type of\u00a0event that you will remember and\u00a0talk about for\u00a0a\u00a0long, long time!\u00a0 Just remember \u2013 aim to\u00a0make your event fun, personal & unforgettable & you can be sure that your event will be talked about for\u00a0a\u00a0long, long time afterwards.