Matt Gore, performs for an astounded audience. | Photo credit: Andrew Gorman

If you’re currently planning for an event, party or function, you might be considering how you can entertain your guests. Often the enquiries we receive from our clients include the phrases “we want everyone to have fun”, “we want to do something different”, or “someone told us how amazing this performer is”.

Now assuming that you’ve never booked a magician, mentalist or magical entertainer for a performance before, you’re probably not aware that magical entertainment has many valuable, and often unique, ways in which these performance arts can make your event very special, extraordinary and memorable.

In this article, we’ll be revealing to you sixteen powerful reasons why a magician or mentalist should be your first choice when you need professional, engaging and wonderful entertainment.


1. Rarity And The Element Of Surprise

Despite what you may think, not many people have watched a magician performing live! This is not just the case in Africa, where magic as a performing art is exceptionally rare, but even European and North American audiences have seldom seen a live magic performance.

The most common forms of event entertainment, such as a live band, singers or a stand-up comedian, have already been experienced so frequently at functions and parties that guests are rarely surprised by the entertainment. Unfortunately, this is not the reaction you want and you certainly don’t want the situation where the entertainment is boring or “the same old thing”.

When you provide your guests with a magical experience, it’s important to remember how unusual it will be for them to experience live magic; it will certainly be surprising. And even if they are fortunate to have seen magic before, it’s unlikely that they’ll be bored by the performance because of the nature of how magic works: it’s a performance art that’s based on the element of surprise.


2. Constant And Consistent Surprises

People love delightful surprises and your magical entertainer will be able to offer so many opportunities to do just that – the fact you’ve booked a magician or mentalist (see point #1), the moments of laughter and wonder within the performance, how delighted everyone will be to be able to enjoy a performance together…

Perhaps the most under-appreciated aspect of an event is the element of surprise. Your guests will have an expectation of your event long before they arrive, and when they experience the entertainment value of a magician or mentalist, it’s guaranteed that they’ll have an enjoyable time with you.


3. It’s FUN!

It’s the element most desired at an event but also the one that’s forgotten in the event planning process. Whether you’re planning a breakfast event with your VIPs, or you need to keep 1000 people busy, you really want them to have fun.

If you want your guests to laugh in surprise, scream in amazement, murmur in puzzlement, or just clap spontaneously in a moment-of-magic, a magical entertainer is for you.


4. Direct Audience Engagement, Interaction & Participation

Magical acts are – for the most part – all about directly engaging the audience. Unlike most performance art forms which are performed to the audience, magic is a performance with the audience: the magician or mentalist acknowledges the audience and communicates directly with them. The exception here is a silent or musically-driven act: this is when the artist is performing a manipulation or illusion to music; even in this case, the artist communicates directly but silently with the audience.

Whether the show happens on a stage, or in a less formal environment (such as a cocktail party), the performer is constantly talking directly to the audience and asking audience members to participate in the demonstration. For example, a mentalist would ask individuals to think of information which the mentalist reveals; an escapologist might ask people to lock him in chains; a sleight-of-hand artist might ask for random cards to be selected. In each of these cases, the performer is ensuring your guests are directly involved with the magical effect.

With this high level of participation, it is inevitable your audience will have a far greater sense of engagement – and memorability – than with art forms that don’t require direct interaction. Audiences enjoy seeing fellow audience members on stage because it gives a sense of living vicariously through the volunteers: it also confirms the magician is actually performing real magic!


5. Entertainment That Emotionally & Intellectually Engages Your Guests

A great performance requires the audience is both emotionally and intellectually stimulated. A magic or mentalism performance is perfectly suited for this. You may have sceptics who are watching the performer’s hands and will still be amazed by the performer’s skill. Others may prefer the banter, laughter and fun, regardless of the sleight-of-hand involved.

It doesn’t matter; almost everyone gets drawn into engaging with the performer and each other because of the very nature of the art of magical entertainment.


6. Increases The Remark-ability Of Your Event